These post-conversion emails were developed to drive out-of-store spending at restaurants and grocery stores.

Highlighting everyday experiences—from home-cooked meals to five-star restaurants—helped inspire Key Rewards Cardmembers to get the most from their card (resulting in an overall 4% increase in category spend.)

For cardmembers yet to make an out-of-store purchase using their card, we featured a secondary headline—Rewards are always on the table. And over the next two weeks, we saw an overall $180K increase in category spend (thanks to a 35% open rate across this segment.)