Our client tasked my team with wrapping the 42nd Street Shuttle for the 2018 holiday season.
As the lead writer, my role was to promote brand awareness, speak to product features, and ultimately, drive commuters to their flagship store on 5th Avenue in Midtown.
Each car was inspired by a different genre that showcased the JBL brand with a unique look and feel.
*2019 ADDY Silver Award Winner (Mass Transit Interior)
*2019 ADDY Silver Award Winner (Mass Transit Exterior)
