MCDONALD’S DIGITAL EXPERIENCES
Marvel partners with Happy Meal for a brave new world
A few brainstorms, storyboards, and NEW_final_FINAL versions later, this digital experience helps introduce Happy Meal fans to the Marvel Universe through a bite-sized series of mini-adventures. Captain America: Brave New World hits theatres this February, but you can catch all five kid-friendly, animated episodes here.
From collectibles to action figures, partnerships sometimes spoil character reveals within a blockbuster franchise. It happens! With its release date being pushed back nine months, MCU fans may be able to spot a surprise or two on our list.
Inspired by their plush companions, the illustration style draws upon everything playful, colorful, and of course, Marvel. This helps establish a seamless connection between our high-flying Happy Meal toys and this super-powered digital experience.